Post image for McLaren, Mercedes Split, Almost!

McLaren, Mercedes Split, Almost!

by F1Fan on November 18, 2009

With the acquisition of Brawn Gp by Daimler AG parent company of Mercedes-Benz, the long standing relationship with between Mercedes-Benz and McLaren is going to undergo some radical changes.

The partnership between McLaren and Mercedes-Benz has been in place successfully since 1995 and has just completed the 15th Formula 1 season together this year. Both companies stressed that the change in the relationship is taking place by mutual agreement, but in reality I suspect that McLaren’s recent entry into the high end of the Automotive Market ruffled some feathers inside Mercedes-Benz and ultimately led to the decision to acquire Brawn GP.

Since the beginning of the partnership, McLaren and Mercedes-Benz have competed in 256 Grand Prix achieving an outstanding 60 race wins and also won the Drivers World Championship In 1998, 1999 and 2008, as well as the World Constructors’ Championship in 1998.

After winning the drivers’ title with Lewis Hamilton last year, the team finished third in the World Constructors’ Championships this year. The 2008 World Champion won two races with his current car, the MP4-24, achieving a first historic victory with the brake energy-recovery system, KERS Hybrid. While the first half of the season was less than stellar, no other driver scored more points in the last eight races from the season’s total of 17 races than Lewis Hamilton.

The McLaren team will continue to be known as Vodafone McLaren Mercedes, its distinctive silver-with-red livery will remain unchanged, and Mercedes-Benz will continue as both an engine supplier and a partner to McLAren until 2015 and possibly beyond. However Daimler AG will no longer have an ownership stake in McLaren and will sell its 40% ownership in McLaren to the McLaren Group in a structured transition to be completed by 2011.

Ron Dennis founding shareholder of the McLaren Group seems upbeat on change in structure of the relationship with Mercedes commenting:

“This is a win-win situation, for both McLaren and Daimler.

“I’ve often stated that it’s my belief that, in order to survive and thrive in 21st-century Formula 1, a team must become much more than merely a team. That being the case, in order to develop and sustain the revenue streams required to compete and win Grands Prix and World Championships, companies that run Formula 1 teams must broaden the scope of their commercial activities.

“Nonetheless, all of our partners will of course continue to play a crucial role in our Formula 1 programme. For that reason, and because the engines they produce are very competitive, we’re delighted that Mercedes-Benz has committed to continue not only as an engine supplier but also as a partner of ours until 2015 – and perhaps thereafter.

“The next few years will be a very exciting time for McLaren, during which period we intend to become an ever-stronger technological and economic force. Formula 1 will always be a core activity, for sound business reasons as well as for historical sporting reasons: to be clear, our Formula 1 business has traditionally enjoyed great financial security, largely as a consequence of the longevity of our contracts with our partners, many of which have exceeded 15 years of continuous involvement with McLaren. Indeed, two of our partners have been with us for more than 25 years.

“We’re risk-averse by design. Over the past two years we’ve analysed in great detail the challenge of entering the high-performance production sports car market. In the MP4-12C, which will be introduced to market in 2011, we have a car that has inherited the genes of the iconic McLaren F1 of 1994 and has already been the subject of much global media acclaim. It is proposed that it will be produced in a new state-of-the-art production facility adjacent to the existing award-winning McLaren Technology Centre at Woking [Surrey, UK].”

The times they are a changing.

Be Sociable, Share!

Comments on this entry are closed.

Previous post:

Next post: